PRODUCT · DESIGN · BEHAVIOR DESIGN
I work on the gap between the two.
Most product teams have a dashboard and a backlog and no reliable way to get from one to the other. The number moves, the team argues about the fix, and the diagnosis gets skipped entirely.
Twenty years across visual communications, interface design, and analytics has convinced me the missing step is almost always the same one. Nobody named the behavior they were actually asking a person to perform.
I write about that here, and I build tools for it.
A diagnostic worksheet that sits under AARRR. Five questions, run in order, between the metric and the fix. Free to use, nothing to sign up for.
McClure, D. (2007). Startup Metrics for Pirates: AARRR! Presented at Ignite Seattle, August 2007. Source
Nothing published yet. The first piece is on the Behavior Layer.
Twenty years across visual communications, interface design, and analytics. Currently a product owner in financial services. I build iOS apps on the side.